Small vs Big: in the World of Technology


Everyone enjoys hearing the age old tale of David and Goliath, the story that depicts how even in the most unlikely circumstance, an underdog is capable of triumphing and proving all the naysayers wrong. Everyone likes an underdog, whether in a book, a March Madness bracket, or a rag-to-riches corporate story. Maybe in part it’s because a large majority of us can see ourselves in the struggle of accomplishing something worthwhile in the bleakest settings.

But what about in the technology world where big corporations reign as kings? Is there still room for the little guy? Can smaller companies not only compete with bigger corporations, but also over-power and win business? I’d like to think so. There are a lot of things that smaller companies do better than bigger ones. Smaller companies know they have to try harder, be scrappier, and go above and beyond expectations to not only win business, but keep it. In order for them to grow they have to be better. Here are a few areas that smaller businesses can exceed their bigger, broader, counterparts:

Research and Development

Bigger companies may be pouring tens of thousands of dollars into their marketing and advertising to keep their brands at the forefront of campaigns instead of where they should be pouring it: Research and Development. In this day and age, the world is so motivated and ingrained with technology, if a company doesn’t have aggressive efforts in not only researching, but developing new technology in a timely fashion, they will be lagging and overshadowed by those companies who are always thinking ahead of the game. Small companies know this. They know that their ideas on new tech can make or break them and they will do everything in their power to advance in the most intelligent way: outsmarting their competition with new and innovative ideas.

Flexible Fit

When working with a larger organization there is always more red tape to cut through for special or catered solutions than there otherwise would be working for a smaller company. It’s simple logistics: the bigger the company, the more people. More people needed to sign off on any form of non traditional structure. When smaller companies are asked to go outside the usual box, most are happy to color outside the lines and cater each solution to fit the specific needs of the client.

Better Customer Care

Odds are if you work for a smaller company, you have a specific title, but wear many hats and are a lot more involved in other aspects of the business than just your title may imply. When smaller businesses add members to their team, not only do they hire talent that would be a good fit for the specialized role they are looking to fill, but also look for people who are versatile enough to fill in the possible gaps of their small workforce. The more knowledgeable a team member is to the entirety of how business is conducted in all areas of the company, the stronger the team. Chances are if you go with a local or smaller business, they won’t be sending your customer service inquiries to a dispatch overseas, miles away from where the magic happens at their headquarters.

Whether a small business or multinational corporation, there is one thing neither should never forget: even Goliath had a weak spot and the scrappy underdog always has the potential to come out on top.