Technology has long been thought of as a boy’s club, a man’s space and landscape, especially in the world of the start-up where financially backing up the 23 year old guy, wearing a hoodie and chucks has become not only common practice, but what some consider a recipe for success. But, where are the women who could help drive many of these organizations to success? Where are the lady entrepreneurs, the women coders and the female tech CEO’s? Where are these women?
Any book or course on Marketing will go through the ins and outs of how Nike, Starbucks and Apple catapulted from seemingly unknowns to having consumers become ambassadors who are essentially walking, talking advertisements for their company.
In the United States an inherent part of the American Dream is the ability to make choices. And while the economic market has not been as strong as it once was, drastically narrowing many choices, one thing still holds true: the Made in America brand still holds strong.